Friday, January 19, 2007

Levi's “Love And Peace” 501 Jeans

The folks at Levi's informed us a very cool fashion art project they recently completed. In honor of the iconic Levi's 501 jean, Caroline Calvin, Levi's U.S. Senior Vice President of Global Creative Design, has created a huge mural using 35 pairs of 501 jeans as a blank canvas. Inspired by the theme of "Love and Peace," she referenced the famous "Great Wave" woodblock painting by Japanese artist Hokusai and handpainted a large crashing wave over the jeans. The complete collection was shown at a private event last night in Los Angeles for the first and last time. Only 12 pairs ($1000 each) are being sold in the U.S. — five pairs are at the Levi’s San Francisco flagship store, two at the Levi’s Beverly Hills store and five at Barneys in New York.

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